Bringing seasonal food direct to the consumer
We’ve been helping M&S to connect with consumers for 24 years. Taking their seasonal food and new products out of the shops to consumers across the country from agricultural shows to pop-ups and unique dining experiences.
M&S wanted to reach new audiences with their seasonal food offerings and new product ranges. We took the product out of the store direct to consumers. Connecting with people outside the retail environment in more relaxed settings where consumers have more freedom to interact with the product.
We have delivered many different campaigns for M&S such as creating immersive dining experiences, to generate engaging content and inspire people to create their own food adventures at home.
Engaging farmers and growers at agricultural shows across the country. Generating over 50,000 in depth conversations with farmers across the summer.
Bringing the carnival spirit and a taste of the Americas to the high street in Summer 2016. As part of the wider Summer campaign we took our Spirit of Summer food truck on a city tour of the UK, sampling a wide range of food from the range and bringing to life the fiesta spirit with a Mariachi band and salsa lessons and performances.