How we work
Over 26 years of helping brands walk the talk, we’ve developed unique tools and built diverse teams made up of some of the industry’s finest, to enable us to deliver our four core competencies.
Our core competencies
Brand
Defining brand purposes, brand worlds and brand behaviours
Shopper
Developing enhanced shopper experiences that will help brands win in retail
Innovation
Shaping new product experiences through a rapid innovation model
Integrated
Creating integrated experiences that connect with communities of interest and echo in culture
Our tools
We empower our strategic thinking with a diverse range of insight tools, delivering actionable planning across content and context.
Behavioural Decision Journey
Defining brand opportunities by analysing people’s habits and behaviours.
Passion Points
Discovering how we connect brands to culture by studying people’s passion points.
Brain Network
Extracting key insight from our network of experts, researchers and specialists.
Retailer Bibles
Guiding brands to win at retail via knowledge banks and partnership approach.
Our people
We are creative, strategic doers
We remain independently owned and spirited. It means we can evolve as the world around us changes. It means we build our business in a way we believe is good for our clients and good for our people.
Our people are our business.
Hugh Robertson
Founding Partner and CEO
Dom Robertson
Managing Director
Rob Wilson
Director of Creative and Strategy
Robin Burman
Finance Director
Gillian Ward
Director of People
John Viccars
Director of Strategy
Rosa Chapman
Director of Client Services
Nicky Hughes
Head of Creative Services
Imogen Almond
Planning Executive
Tom Atkinson
Business Director
Ben Smith
Senior Production Director
Sam Fenwick
Business Director
Joanna Wills
Account Director
Gemma Cutler-Colclough
Head of Marketing & New Business
Jocelyn Turlan
Strategy Director
Ryan Thomas
Head of Creative Shopper
Damian James
Digital Design and UX Lead
Theo Brown
Account Director
Greg Bennett
Head of Design
Matt Gould
Designer
Tom Shipman
Strategist
Kim Briggs
Senior Copywriter
Sarah Geldart
Senior Art Director
Isobel Scott
Designer
Sophie Ellen Richardson
Art Director
Jennifer Hernon
Senior Art Director
Jordan Blomfield
Front of house
Kristina Meskauskaite
People and Benefits Coordinator
