
How we work
Over 26 years of helping brands walk the talk, we’ve developed unique tools and built diverse teams made up of some of the industry’s finest, to enable us to deliver our four core competencies.
Our core competencies

Brand
Defining brand purposes, brand worlds and brand behaviours
Shopper
Developing enhanced shopper experiences that will help brands win in retail
Innovation
Shaping new product experiences through a rapid innovation model
Integrated
Creating integrated experiences that connect with communities of interest and echo in culture
Our tools
We empower our strategic thinking with a diverse range of insight tools, delivering actionable planning across content and context.

Behavioural Decision Journey
Defining brand opportunities by analysing people’s habits and behaviours.

Passion Points
Discovering how we connect brands to culture by studying people’s passion points.

Brain Network
Extracting key insight from our network of experts, researchers and specialists.

Retailer Bibles
Guiding brands to win at retail via knowledge banks and partnership approach.

Hugh Robertson
Founding Partner and CEO

Dom Robertson
Managing Director

Rob Wilson
Director of Creative and Strategy

Robin Burman
Finance Director

Rosa Chapman
Director of Client Services

Nicky Hughes
Head of Creative Services

Imogen Almond
Planning Executive

Tom Atkinson
Business Director

Ben Smith
Senior Production Director

Simon Evans
Creative Director

Gemma Cutler-Colclough
Head of Marketing & New Business

Sophie Ellen Richardson
Senior Art Director

Greg Bennett
Head of Design

Nick Evans
Creative Director

Tom Shipman
Strategist

Kim Briggs
Senior Copywriter

Sarah Geldart
Senior Art Director

Izzy Scott
Designer
