On our agenda
Our thoughts on industry happenings; current trends, examples of great work and best brand experiences.
Our opinions and expertise shared with you; everything from shopper experiences to the latest festival trends.
2020 RPM CO>LAB: SOUND IS SPECIAL
Modern experiences offer a plethora of visual and kinaesthetic touchpoints, but sound is often overlooked which is surprising when the visual and audio parts of our brain operate differently and provide diverse opportunities for brands. In this report, we explore how sound works, the part it plays in building memories and what that could mean for brands when every experience matters.See more
CONNECTING IN CULTURE: SUMMER FESTIVAL REPORT 2017
We have used social listening to analyse the conversations of 22 of the top UK music festivals this summer to see what was getting talked about and shared. This has allowed us to discover the 6 trending macro conversations from the festival season as well as the trending micro conversations that are unique to individual festivals. These similarities and nuances that exist provide rich insight and learnings for brands that want to maximise their festival investment. It will help in the creation of more meaningful and relevant brand experiences that finally start to get brands talked about within the festival context.See more
CONNECTING IN CULTURE: PLUGGING INTO GAMERS THROUGH EXPERIENCES
As part of our Connecting in Culture series we commissioned a survey of 1000 gamers, male and female, to uncover what their motivations are for attending live experiences and what they look for most when interacting with gaming brands in a live environment. What we’ve identified is huge opportunities for gaming brands to get creative and more effectively reach gamers through creative activations, innovative partnerships, and real-life connections. Download our report now to read our findings and see if you really know your gamer…See more
RPM’s 6 WAYS TO SUPERCHARGE YOUR SHOPPER MARKETING
Connecting with shoppers in the retail space and cutting through in an increasingly cluttered environment is something that all brands are coming up against. These are our 6 ways to help you supercharge your shopper marketing.See more
RPM’s 6 WAYS TO SUPERCHARGE YOUR EXPERIENTIAL
When a consumer’s experience of a brand becomes is as important as the product itself, how do you win in the moments that matter and provide an experience that people with chose, stay with and talk about. Here are our 6 ways to help you supercharge your experiential.See more