Making a brand fit for the new age of entertainment

Hammer Horror is an iconic film brand, known the world over for its particular style of production. In today’s world of entertainment, Hammer needed to transcend horror and speak to a wider audience, building recognition and relevance with the discerning thrill seekers – film viewers who want to look and think about the world differently

The repositioning delivered a brand fit for the experience economy and for the future of the entertainment world.