Bulmers Colourena

Bulmers brings its audience experiences, in cider and beyond, that stimulate refreshing exchanges between them and their friends. The #livecolourful platform inspires and enables consumers to throw themselves into vibrant new experiences.

We were tasked with bringing this platform to life at a festival and ensure stand-out when everyone is already living colourfully. The Bulmers Colourena, was a custom built arena where we hosted the most disruptive, talked about and colourful experiences - sparking conversations and sharing across social media. Games included jelly wrestling, fruity dance offs and welly wanging where friends and strangers went head to head for their pleasure and the entertainment of thousands, finishing up with an epic powdered paint fight at the end of each day.

For British Summer Time Festival, the Bulmers Colourful Cabins bought the platform to life in a different way. Five coloured cabins, each housing short interactions, brought new and unknown experiences to our audience. Mini, Mini Golf – a three holed crazy putting course across different levels; The Colour Jacuzzi – a giant colourful ball pit to dive into; Colour Me Beautiful Boutique – our colourful hair saloon offering coloured hair chalks and braids; The Tiniest, Biggest Dance Floor – a tiny, mirrored, UV dance floor; and Lucky-Oke – spin the wheel for your chosen karaoke genre to sing your heart out to.

WHY WE LOVE IT:

It successfully bought to life the Live Colourful platform,and drove genuine conversation and sharing by our target consumer across social media.